
MTBO World Champion Gabriele Andrašiūnienė has reached new heights—literally. In a one-of-a-kind challenge, Gabriele became the first woman to bike around the Vilnius TV Tower at a staggering altitude of 170 meters. This accomplishment earned her a Strava record and the fitting title of Queen of the Tower.
The challenge was produced, directed, and filmed by Linas Mažonas, who transformed the iconic Vilnius TV Tower into an inspiring athletic performance platform. This wasn’t just a physical test but a bold demonstration of focus, precision, and determination.
In partnership with Aprèsport and Red Bull X-Alps, the project also introduced the Aprèsport Altitude Edition, designed specifically for athletes who train and perform under demanding conditions. By tying the product launch to this achievement, the project highlighted the importance of recovery and preparation as essential components of performance.


The partnership between the athlete, filmmaker, and brand brought together different worlds to create a story about pushing limits and finding innovative ways to showcase human potential. It’s a testament to how creativity and sport can come together to achieve something remarkable.

It’s not just about setting records—it’s about changing the way we share and celebrate stories of achievement and progress. Check out the full mini-documentary by Linas Mažonas and see Gabriele Andrašiūnienė’s incredible ride: Watch on YouTube.