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Since 2017 - shifted 2024
Gamification experts.
SEMIHUMAN is a gamification studio based in Vilnius—helping businesses & startups gain a competitive edge through the power of play.
Perspective ⸻
We believe the next decade will be defined by gamification. The way modern businesses operate, compete, and connect will revolve around it.
Services ⸻
We gamify things.
01
Products & services.
Based on proven practices, we design and build systems that make up a service or product experience across all touchpoints. (Think of Duolingo, Strava, Habitica.)
Apps
Development
Digital product design
Product feedback loop
Prototypes
Specialized UX/UI design
Websites & Platforms
02
Brands & marketing.
Based on research and the psychology of play, we imagine the foundation for a brand to upgrade its marketing and communication. (Think of creative data, brand experience.)
Creative direction
Design direction
Insights
Gamified campaigns
Research
Strategy
Tone of voice
Worked with ⸻
Amadeus Group
Telia Lithuania
BC Žalgiris
Maxima
Ignitis
VILVI
Nordcurrent
SuperOffice
Sort a Brick
Edgeless.io
Pixelmator
JA Europe
Montauk Brewery
Kablys + Club
ゴレムハウス
SPA VIlnius
Capitalica
Biok Lab
Droplet Genomics
Arctic Adventures
Alna Software
UNO Parks
GO Vilnius
Affidea
Process ⸻
We focus on first principles. At the heart of the process lies a transparent, iterative and collaborative approach.
—01
Insights &
Foundation
Understanding the ecosystem, principles and the critical KPIs (behaviors) to impact.
—02
Concept &
Strategy
Funneling the systemic + creative approach into concepts and design strategy.
—03
Design &
Direction
Using the strategy to explore and define a 'game loop' and solution direction.
—04
Production
& Implementation
Production and implementation across touch-points based on the new direction.
Edmundas P.
Managing director, hands-on strategist. 13+ years in CX design, brands.
Povilas D.
Creative director, storyteller. 13+ years in creative industry, global brands.
Laurynas V.
Game director, gamification expert. 13+ years in design and game industry.
Linas M.
Producer, DOP. 13+ years in videography, Scandinavian brands.
At the end of the day, every organization—regardless of industry, mission or location—shares a common quest: they are all in the business of changing human behavior.
Individuals ⸻
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