We design 'sticky' products, services, and experiences.
Note ⸻
70% of leading global companies use gamification in some form. However, up to 80% of gamification projects fail to reach their intended goals—mainly due to a poor understanding of it.
With ⸻ gamification
ROI-first thinking
We start with the numbers—where usage drops, retention breaks, activation fails, or churn grows. Then we gamify for traction.
—01
Retention
Gamified onboarding reduces drop-off rates by up to 50%.
—02
Loyalty
Loyalty program engagement jumps by 47% with gamification.
—03
Growth
Gamified systems drive up to 2x more referrals and social shares.
Behavioral depth
Applying behavioral principles refined through decades of game design to impact how people feel, perceive and interact.
Competitive edge
Gain a strategic advantage by using gamification to innovate or nudge users into behavioral loops ahead of the competition.
Services ⸻
Play, designed for performance.
Identifying the potential and opportunities for gamification to impact specific business goals.
Audit
We begin by aligning on key business objectives, current challenges, and what success should look like. This stage is about understanding context—so we know exactly what we’re designing toward. We also gather existing data: behavioral insights, engagement patterns, and performance metrics among others.
We assess how users interact with the product, service or loyalty program—where attention drops, loops break, and where friction kills momentum. From there, we identify areas where gamification can create measurable behavioral shifts. We also evaluate brand fit, technical feasibility, and overall readiness.
This stage delivers a clear "Opportunity report" outlining where gamification will have the most impact and why. We define the most promising opportunity spaces and recommend next steps.
Designing the behavioral system—reward logic, triggers, and loops—so gamification works effectively and naturally within the product.
Design
We define the central gamification framework, outline key engagement mechanics, and identify one or two primary loops that drive interaction. Each element is tied directly to measurable KPIs and behavioral triggers that serve both user motivation and company outcomes. ⸻ The result is a strategy roadmap and concept document that guides the rest of the build.
We structure the internal economy of the experience—how users progress, what they earn, and how often. We define reward types, their hierarchy, and the pacing that avoids fatigue while sustaining interest. If virtual currencies are involved, we create clear earning and spending logic to support long-term engagement and system integrity.
We ensure that the gamification layer feels natural to the brand and context. This includes defining how the system expresses brand voice, the emotional tone of the experience, and how the user journey aligns with perception goals. We explore psychological models and gameplay references that match the intended feel and function—so the system performs and resonates.
We translate strategic logic into a working system. That means defining key components—users, progress, behaviors, rewards, and others—and detailing how they interact over time. Every element is treated as part of a connected behavioral architecture, ensuring consistency and impact.
Once the gamification system is mapped, we translate it into real user experience flows. This includes user journeys, interface wireframes, and key interaction states—onboarding, feedback loops, progress cues. The goal is to ensure that the design works and feels intuitive and rewarding. All outputs are documented clearly to support development. ⸻ Outputs: User flows, wireframes, experience maps, documentation in spirit of agile mindset.
We support implementation by providing clear documentation of the system’s structure, behaviors, and dependencies—making it easier for product and development teams to apply gamification effectively. We collaborate closely with the client’s team and work with an agile mindset to ensure smooth progress and alignment with evolving needs.
We help calibrate the system post-design. That means testing how points, rewards, and loops actually behave over time—preventing over-rewarding, fatigue, or drop-off. Whether it’s loyalty mechanics, XP systems, or tiered engagement models—we tune the system for long-term impact.
Supporting teams apply gamification in the right way. Balance it for efficiency and actual impact.
Build
Testimonials ⸻
"SEMIHUMAN brought an innovative solution to our challenge in client engagement. Their expertise is perfect for those seeking new ways to connect with users."
Ignas Butkus, Digital Media @ Telia Lietuva
"SEMIHUMAN identified crucial gamification elements in a new, significant feature that we hadn't considered. They are experts in their field."
Mantas Gineitis, Head of Product @ Žalgiris Ventures
"SEMIHUMAN delivered insights that exceeded our expectations. They truly understand their clients, our customers, and the importance of long-term relationships."
Ona Makauskaitė-Gudaitienė, Head of Loyalty @ Maxima Group
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"Working with the SEMIHUMAN team has been a great experience for Amadeus. I full heartedly recommend them to other organizations that want to take their creativity to the next level."
John T. Webb, Head of Corporate Communications, Asia Pacific @ Amadeus IT Group
We're for ⸻
Teams working on user-facing products or loyalty programs—having challenges of keeping people engaged, coming back, and loyal.
Relevant industries ⸻
Tech & SaaS, retail, telecom, wellness, education, media, and others—where UX/CX plays a key role.
Think of ⸻
Duolingo, Strava, Habitica, Revolut, Temu, Starbucks, +
Testimonials ⸻
"SEMIHUMAN brought an innovative solution to our challenge in client engagement. Their expertise is perfect for those seeking new ways to connect with users."
Ignas Butkus, Digital Media @ Telia Lietuva
"SEMIHUMAN identified crucial gamification elements in a new, significant feature that we hadn't considered. They are experts in their field."
Mantas Gineitis, Head of Product @ Žalgiris Ventures
"SEMIHUMAN delivered insights that exceeded our expectations. They truly understand their clients, our customers, and the importance of long-term relationships."
Ona Makauskaitė-Gudaitienė, Head of Loyalty @ Maxima Group
"Working with the SEMIHUMAN team has been a great experience for Amadeus. I full heartedly recommend them to other organizations that want to take their creativity to the next level."
