BC Žalgiris
Collectible Game Memories
Gamification
2024
A ticket-based check-in system that transforms game attendance into collectible memories.
Overview ⸻
Founded in 1944, BC Žalgiris is a historic Lithuanian basketball club and an iconic sports brand in the region. Competing in the Euroleague, the club has built a passionate fan base that shares a deep emotional connection. With the rise of digital transformation, BC Žalgiris launched the Žalgiris app to keep fans connected and enhance the overall experience.
Challenge ⸻
The challenge was to design an innovative check-in feature for the Žalgiris app that turns game attendance into an engaging, memorable experience. The solution needed to drive fan participation and reinforce the club’s value capture strategy, making every game a valuable touchpoint in the Žalgiris ecosystem.
We developed the “Collectible Memories” concept—a feature that transforms every basketball game into a digital collectible moment. Here’s how it works:
Two-Tier Memory Collection
Fans can collect two types of memory cards: (1) Regular Cards: Earned by simply checking in through the app during the game cycle. (2) Special Cards: Activated when fans register their game tickets, these cards feature a unique design and unlock enhanced rewards, reflecting a higher level of engagement.
Ticket-Based Check-In
Instead of a complex GPS-based system, fans check in by registering their game ticket. This not only verifies attendance but also elevates their status in the app, unlocking special rewards and features.
Solution ⸻
Unified Experience
Whether fans are watching at home or live in the arena, they interact with a consistent, engaging interface. Live interactions, such as voting and cheering, are integrated to further boost excitement and reward participation.
Fan Engagement & Value Capture
By turning game attendance into a collectible experience, the app not only deepens the emotional connection with fans but also supports the club’s revenue strategy. Every game becomes a valuable touchpoint within the Žalgiris ecosystem, and the importance of a ticket increases also. Tickets become tokens to collect a more meaningful and rewarding memory.
Scalability
This approach lays a solid foundation for future enhancements, such as introducing location-based memory collection for away games, ensuring the solution remains valuable and replicable in various contexts.
Solution ⸻
