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Vilnius city
Vilnius 700
Gamified Campaign
2023
Conceptualizing and organizing 700 minutes of rave for Vilnius's 700-year birthday.
Overview ⸻
In 2023, Vilnius celebrated its 700th anniversary. GO Vilnius wanted to mark this milestone with an event that highlighted the city's unique spirit—its openness, bravery, and innovative nature—while engaging its people in a bold and memorable way.
Challenge ⸻
Traditional celebratory events often fail to resonate with modern audiences, risking detachment or low participation. The goal was to create a celebration that embodied Vilnius's progressive character and resonated with the city's residents and visitors.
We embraced the theme of 700 years and turned it into a symbolic 700-minute rave—one minute for every year of the city’s existence. The event combined modern music, visuals, and cultural storytelling to create an immersive celebration that resonated with today’s audience.
Concept:
Reframing the idea of 700 years into a dynamic, contemporary experience that highlighted Vilnius's traits of openness, creativity, and boldness. Focusing on the people of Vilnius, their willingness to transform and see old ideas through a fresh lens.
Solution ⸻
Execution:
The rave took place at Kablys Club, a culturally iconic location in Vilnius. A carefully curated lineup of local and international performers across two rooms brought diverse energy and music, showcasing the city’s global and local identity. Immersive visual installations turned the venue into a symbolic representation of Vilnius's innovative and dynamic character.
Experience Design:
By using 700 minutes as a creative framing device, the event became more than just a celebration—it was a narrative, with each moment symbolizing a year of the city’s life.
The combination of music, light, and community participation created an atmosphere that bridged historical significance with modern cultural expression.
Solution ⸻
Results ⸻
Public Engagement:
Nearly 2,000 attendees participated, transforming the celebration into a communal experience that brought Vilnius’s past and future together in a meaningful way.
Cultural Impact:
The rave became a symbol of Vilnius's identity as a bold, forward-thinking city willing to challenge traditions and innovate in its approach to celebration.
Positive Reception:
The event received widespread acclaim for its originality and ability to connect with a contemporary audience while honoring a historic milestone.
Awards ⸻
Gold in ADC*LT
Shortlisted in ADC*EU
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