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Amadeus IT Group
Cloud Planet
Engagement Design
2021
Reimagined corporate whitepaper to introduce the strategic partnership with MS Azure Cloud.
Overview ⸻
In 2021, Amadeus embarked on a groundbreaking transformation by moving more than 400 high-performance applications from its data centers to the Microsoft Azure cloud. This transition marked a significant shift in Amadeus's technological landscape, aimed at enhancing scalability, efficiency, and innovation.
However, introducing this strategic partnership and communicating its importance required a creative and impactful approach.
Challenge ⸻
Traditional corporate whitepapers often fail to captivate broader audiences, making it difficult to convey complex strategic partnerships engagingly. Amadeus and Microsoft needed a solution to turn a technical transformation into an appealing narrative that resonated with both industry experts and wider audiences.
We reimagined the corporate whitepaper as Cloud Planet, an immersive storytelling format that redefined how partnerships are introduced. By framing the migration as a journey to a "new space for innovation," we infused the narrative with a futuristic tone.
The visual identity transformed the cloud into a vibrant, otherworldly space, using dynamic design to highlight creativity and synergy between Amadeus and Microsoft. Simplifying complex ideas into digestible visuals and animations, Cloud Planet bridged technical details with aspirational storytelling, ensuring accessibility and engaging a diverse audience.
Solution ⸻
Results ⸻
The first announcement about Amadeus-Microsoft’s partnership was made at the ‘World Aviation Festival’ on the 1st of December 2021 in London. Following this, a communication campaign was implemented through various Amadeus-owned and shared channels, in combination with an effort to engage relevant media and targeted social media ad campaigns.
_ 70+ pieces of coverage globally
_ 256M+ traditional media reach
_ 50% more content downloads
_ 3x more website visits
_ 2000+ employee shares
Awards ⸻
Gold in ADC*LT
Shortlisted in ADC*EU
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