top of page
Kickstarter
Augmented America
Gamification
2023
AR-powered immersive cards playing experience for the world and collectors.
Overview ⸻
Augmented America was an innovative project that combined augmented reality (AR) technology with physical playing cards. The goal was to create a unique, immersive experience that celebrated American history, inspired curiosity, and explored the potential of merging digital and physical worlds. This project appealed to collectors, history enthusiasts, and AR technology adopters alike.
Challenge ⸻
Traditional card games often fail to engage younger or tech-savvy audiences who expect interactive and dynamic experiences. The challenge was to reimagine playing cards for the digital age by infusing them with storytelling and interactivity while staying true to their collectible appeal.
We created Augmented America, a gamified playing card experience powered by AR to entertain, educate, and engage.
Each card came to life through animations, sound, and narratives unlocked via mobile devices, transforming a static medium into an interactive storytelling platform. The cards highlighted pivotal moments in American history, blending learning with entertainment, while also serving as a blueprint for hybrid digital-physical experiences.
With hidden details, Easter eggs, and layered stories, users were encouraged to dive deeper, fostering repeated interactions and a rich, memorable experience.
Solution ⸻
Results ⸻
The project redefined how traditional playing cards can be experienced, bridging education, entertainment, and innovation. The project reached 100% of its funding goal on Kickstarter and Indiegogo, highlighting strong interest and market demand for interactive products.
Awards ⸻
Gold in ADC*LT
Shortlisted in ADC*EU
bottom of page