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These events are a great opportunity for a host country to work on public awareness and brand image formation. 

JA Europe is the largest non-profit in Europe dedicated to preparing young people for employment and entrepreneurship. It unites 42 countries. ██ Every year, national programs culminate in an event, where the best young entrepreneurs from all over the continent are awarded. In the year 2021, for the first time ever, EEC & CoYC events were set to happen under one banner. The host of these events was Lithuania.



Connecting generations for a single future.







How could we show Lithuania’s openness by showcasing great youth of JA 2021?

Lithuania is small, open, and friendly. In other words - open for co-creation. In Lithuania, it takes only two calls to talk to the prime minister. These conditions are perfect for a hub of thought, where relevant challenges can be created, tested, and implemented rapidly. That’s what the current world, faced with multiple challenges, needs.


Rendering the future. Different generations - single future.

We invited TOP Lithuanian officials and entrepreneurs to talk with European youth about the future in 7 different challenging topics. We released a video mini-series of 7 episodes, followed by dedicated 3D renders created on top of key relevant Lithuanian spots. ██


Connected and organised conversations with Prime Minister of Lithuania Ingrida Šimonytė, European Commissioner for the Environment Virginijus Sinkevičius, founder & CEO of Bolt Markus Villig, Prime Minister of Estonia Kaja Kallas and others.


370 000 young entrepreneurs from 40 countries competed to become Europe’s Company and Start-Up of the Year. Over 10 mln impressions of #Gen_E, 63,000 website visits, and 7,100 visitors to the virtual expo. 

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